# Beverage distributor DSD software that holds the route, the stop and the proof in one record

> Beverage distributor DSD is the direct store delivery model, where the wholesaler owns the truck, the route and the shelf, and product moves from the warehouse to the retailer with nobody in between. That wholesaler holds a basic permit under 27 CFR 1.22, stays clear of the inducement rules at 27 CFR 6.21, runs drivers inside the 11 hour limit at 49 CFR 395.3, and keeps transport records for 12 months under 21 CFR 1.912. Neurobird keeps the route, the stop and the proof in one place.

- URL: https://neurobird.com/distributor/
- Product: Neurobird Beverage Distributor DSD Dispatch Platform
- Niche: beverage distributor DSD
- Buyer: beverage distributors running direct store delivery
- Status: in development, open for early access
- Updated: 2026-08-21

## What Neurobird Beverage Distributor DSD does

- Build the route once and change it live, with the driver seeing the same order the dispatcher does
- Capture proof at the stop: cases, empties, out of code pulls, signature and photo, timestamped
- Keep driver hours visible against the 11 hour and 70 hour limits before the route is dispatched, not after
- Hold the trade practice record per account, so what was placed, lent or serviced is written down

## How it works

1. **Every stop is a record** Account, planned cases, delivered cases, returns, credits and the signature that closed it, held together rather than split across three systems.
2. **The route is live** Adds, skips and resequences move from dispatcher to driver and back without a phone call, and the day's plan matches the day that happened.
3. **Settlement is arithmetic** Cases out, empties in, credits raised and cash collected reconcile at the end of the route instead of at the end of the week.

## From the source material

> All alcohol beverages containing 0.5 percent or more alcohol by volume must be labeled with the health warning statement required by 27 U.S.C.

Source: TTB, alcohol FAQs, https://www.ttb.gov/faqs/alcohol

## Industry context

- **6.21** 27 CFR 6.21 makes it unlawful for an industry member to induce a retailer to buy its products to the exclusion, in whole or in part, of products sold by other persons. A giveaway is a compliance question, not a sales question. (source: eCFR, 27 CFR 6.21, https://www.ecfr.gov/current/title-27/section-6.21)
- **1.22** 27 CFR 1.22 requires a basic permit under the Federal Alcohol Administration Act before anyone may engage in the business of purchasing distilled spirits, wine or malt beverages for resale at wholesale. (source: eCFR, 27 CFR 1.22, https://www.ecfr.gov/current/title-27/section-1.22)
- **11 hours** A driver may drive 11 hours after 10 consecutive hours off duty, may not drive after a 14 consecutive hour window has passed, and may not drive once 8 hours of driving time have passed without a 30 minute interruption. (source: eCFR, 49 CFR 395.3, https://www.ecfr.gov/current/title-49/section-395.3)
- **70 hours** The same section caps a driver at 60 hours on duty in any 7 consecutive days, or 70 hours in any 8 consecutive days where the carrier runs every day of the week. (source: eCFR, 49 CFR 395.3, https://www.ecfr.gov/current/title-49/section-395.3)
- **12 months** Under the sanitary transportation rule, shippers must keep the specifications and operating temperatures given to carriers for 12 months beyond the end of the agreement, and carriers and receivers carry their own 12 month retention. (source: eCFR, 21 CFR 1.912, https://www.ecfr.gov/current/title-21/section-1.912)
- **$500,000** That rule defines a non covered business as a shipper, loader, receiver or carrier with less than $500,000 in average annual revenue across the preceding 3 year period. Most distributors are a long way past that line. (source: eCFR, 21 CFR 1.904, https://www.ecfr.gov/current/title-21/section-1.904)

## Pricing

- Single depot: $250 per depot, per month
- Route operation: $520 per depot, per month
- Multi depot: $900 per depot, per month

## Questions

### What is beverage distributor DSD?

Direct store delivery is the model where the distributor owns the truck and the relationship with the retail account, so ordering, delivery, merchandising and credit all happen at the store rather than through a retailer's warehouse. In alcohol it also means operating inside the three tier system, under a basic permit and the trade practice rules at 27 CFR Part 6.

### What are the trade practice rules?

They are the federal restrictions on what a supplier or wholesaler may do to win shelf space. 27 CFR Part 6 covers unlawful inducements, and the test at 6.21 is whether the industry member induced a retailer to buy to the exclusion, in whole or in part, of competing products. Equipment, service and signage all have to be judged against it.

### Does this replace our warehouse or accounting system?

No. Inventory stays where it is counted and invoices stay where they are raised. What lives here is the route and the stop: what was planned, what was delivered, what came back and who signed for it, in a form the office can reconcile the same day.

### How does it handle driver hours?

It shows the plan against the limits before the route goes out. 49 CFR 395.3 sets 11 hours of driving, a 14 hour window, a 30 minute break after 8 hours of driving and the 60 or 70 hour duty caps, and a route that cannot be run legally is worth knowing about at the dispatch board rather than at the roadside.

### Can it hold the state permit layer?

Yes. Territory, permit numbers, renewal dates and per account restrictions attach to the account and to the route, because the state licence is usually the thing that actually stops a delivery.

### What happens to the paper delivery ticket?

It stops being the record. Cases, empties, out of code pulls, credits, signature and photo are captured at the stop and are already reconciled when the driver returns, so the ticket becomes a receipt rather than the only evidence.

## Sources

- [27 CFR Part 6, unlawful inducements](https://www.ecfr.gov/current/title-27/chapter-I/subchapter-A/part-6)
- [27 CFR Part 1, basic permit requirements](https://www.ecfr.gov/current/title-27/chapter-I/subchapter-A/part-1)
- [49 CFR Part 395, hours of service](https://www.ecfr.gov/current/title-49/subtitle-B/chapter-III/subchapter-B/part-395)
- [21 CFR Part 1 Subpart O, sanitary transportation](https://www.ecfr.gov/current/title-21/chapter-I/subchapter-A/part-1/subpart-O)
- [TTB, alcohol FAQs](https://www.ttb.gov/faqs/alcohol)
- [Texas TABC, licence and permit types](https://www.tabc.texas.gov/services/tabc-licenses-permits/tabc-license-permit-types/)

## Contact

- office@neurobird.com
- https://neurobird.com/